A protocol for testing whether sequence exit rules fire at the reply, role change, opt-out, or account mismatch they were meant to catch.
Research question and scope
This protocol examines sequence exit timing. It reports what a defined record can show in one window and does not claim an industry rate or a causal effect.
Population and unit of analysis
The unit is one sequence exit event. Keeping one unit prevents linked events from being counted as independent successes or failures.
Definitions and measures
The main measure is the share of exits that match the written rule and the time to stop. Report the denominator and time window beside every count so the result is not read as a bare percentage.
Evidence and data dictionary
Collect the exit reason, timestamp, and owner. Label missing, unavailable, and confirmed negative as separate states rather than collapsing them into a blank.
Sampling and collection
The sample is sequences active during one month across three segments. Record the observation date and exclude items that were already open before the window begins.
Analysis and reporting
Present exit reason counts and late-stop cases. Separate seller behavior from tool behavior whenever the evidence allows that distinction.
Limitations and sources of error
Limits include missed replies and ambiguous role changes. State them beside the finding and avoid turning a small operational sample into a universal standard.
Review cadence and next action
The practical next step is to test one exit rule change on a later sample. Re-test a later sample after the change so the review produces a decision, not just a report.